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Brauch, Manuel
![Causes of the Bullwhip Effect</a>](/cover/9783844085655/causes-of-the-bullwhip-effect.webp)
Causes of the Bullwhip Effect
This dissertation investigates the causes of the bullwhip effect by conducting a systematic literature review and two empirical studies. The bullwhip effect is characterized by a distortion of demand information that propagates in the upstream direction of supply chains, causing severe inefficiencies such as excessive inventory investment and lost sales.