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Varmus, Michal

Michal Varmus is an Associate Professor at the Faculty of Management Science and Informatics, University of Žilina (Slovakia). Apart from his teaching activity, his main research and publishing areas include sport management, marketing, and innovation. Michal is an international tennis referee and member of the Executive Board of Slovak Tennis Association. 
Milan Kubina is an Associate Professor at the Faculty of Management Science and Informatics, University of Žilina (Slovakia). His main research areas include ICT in business, Industry 4.0 and sport management. Milan is a member of several scientific organizations in the fields of IT and Management.
Roman Adámik is a researcher at the Faculty of Management Science and Informatics, University of Žilina (Slovakia), pursuing his doctoral studies. His main research and publishing areas include sports strategic management and marketing. Roman is the PR manager of a leading Slovak basketball club and worked as marketing specialist and PR manager in multiple basketball organizations.

Strategic Sport Management</a>

Strategic Sport Management

Sport, and in particular the sporting environment, has undergone significant changes in recent decades. The social significance and commercialization of sport; the use of new technologies and organizational structures; and the involvement of various stakeholders matter more today than ever before.