Milena Mueller Santos is a Research Associate at Northumbria University, UK. She completed her DPhil in Management Studies at Oxford University, UK. Her research interests are in ethical business, meaningfulness in cities and supply chains, shared value creation and corporate reputation. Milena’s most recent research has been published in the International Journal of Emerging Markets and Human Relations, and she is the co-author of “Reputation and identity conflict in management consulting”, published in Human Relations, which was also awarded the Urwick Prize 2017.