Palgrave Studies in Political Marketing and Management
Political Marketing and Public Diplomacy by Pro-Israel and Pro-Palestinian Advocacy Groups
Chronologie aller Bände (1 - 2)
Die Reihenfolge beginnt mit dem Buch "Political Marketing and Public Diplomacy by Pro-Israel and Pro-Palestinian Advocacy Groups". Wer alle Bücher der Reihe nach lesen möchte, sollte mit diesem Band von Andrew Lim beginnen. Der zweite Teil der Reihe "Political Marketing and Public Diplomacy by Pro-Israel and Pro-Palestinian Advocacy Groups" ist am 29.10.2022 erschienen. Die Reihe umfasst derzeit 2 Bände. Der neueste Band trägt den Titel "Political Marketing in the 2021 Canadian Federal Election".
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Diese Reihenfolge enthält 2 unterschiedliche Autoren.
- Autor: Lim, Andrew
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- Medium: Buch
- Veröffentlicht: 30.10.2022
- Genre: Politik
Political Marketing and Public Diplomacy by Pro-Israel and Pro-Palestinian Advocacy Groups
This book looks at how both advocacy groups in New Zealand and Australia use political marketing to conduct advocacy and support Israeli and Palestinian public diplomacy and nation branding. The focus lies on their marketing orientation, segmentation/ targeting/ positioning (STP), and internal marketing practices. The theoretical framework will draw upon several political marketing frameworks and concepts including the product/sales/market-oriented framework, the STP process, and Petitt's internal stakeholder marketing approaches. The book examines four case studies: (1) the Palestine Solidarity Network Aotearoa (PSNA), (2) the Israel Institute of New Zealand (IINZ), (3) the Australia/Israel & Jewish Affairs Council (AIJAC), and (4) the Australia Palestine Advocacy Network (APAN). To ensure balance and comparison, four groups representing both the pro-Israel and pro-Palestinian camps in NZ and Australia were selected. Other criteria included their broad scope of activity, approachability and accessibility, as well as connections to state actors through advocacy, public diplomacy, and nation branding.
- Autor: Gillies, Jamie
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- Medium: Buch
- Veröffentlicht: 14.07.2023
- Genre: Politik
Political Marketing in the 2021 Canadian Federal Election
This book offers a fresh take on the dynamics of the 2021 Canadian federal election by focusing on elements pertinent to political marketing and branding rather than just the horse race and campaign dynamics. Chapters by leading and emerging political marketing academics from different disciplines, including communications, political science and political management, are included as well as contributions from practitioners in different fields related to political marketing such as pollsters. Some chapters are collaborations between leading academics and practitioners, which provide new insights into the dynamics of political marketing that enrich this edited volume. The book’s content takes our current understandings of Canadian political marketing in new directions.