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Lim, Andrew
Andrew Lim is a researcher based in New Zealand who is particularly interested in how advocacy groups can contribute to public diplomacy. He is also interested in New Zealand politics, history, and social issues.
Political Marketing and Public Diplomacy by Pro-Israel and Pro-Palestinian Advocacy Groups
This book looks at how both advocacy groups in New Zealand and Australia use political marketing to conduct advocacy and support Israeli and Palestinian public diplomacy and nation branding. The focus lies on their marketing orientation, segmentation/ targeting/ positioning (STP), and internal marketing practices.
Political Marketing and Public Diplomacy by Pro-Israel and Pro-Palestinian Advocacy Groups
This book looks at how both advocacy groups in New Zealand and Australia use political marketing to conduct advocacy and support Israeli and Palestinian public diplomacy and nation branding. The focus lies on their marketing orientation, segmentation/ targeting/ positioning (STP), and internal marketing practices.