Anna Adamus-Matuszynksa

Anna Adamus-Matuszyńska is Professor in the Department of Market and Marketing at the University of Economics in Katowice, Poland. At present, her research interests focus on focus on communication between local government units and stakeholders, visual identity in the practice of territorial marketing as well as on the role and importance of ESG activities in the development of the region.

Marta Adamczyk is Professor in the Department of Management and Marketing and Rector of the Katowice Business University, Poland. Her research interests are in organizational management, human capital management, recruitment and employee selection, labor markets, organizational image and employer branding.