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Bakir, Vian

Vian Bakir is Professor in Journalism and Political Communication at Bangor University, UK. Her most recent book is Intelligence Elites & Public Accountability: Relationships of Influence with Civil Society (2019). 

Andrew McStay is Professor of Digital Life at Bangor University, UK. His most recent book is Emotional AI: The Rise of Empathic Media (2018). 


Optimising Emotions, Incubating Falsehoods</a>

Optimising Emotions, Incubating Falsehoods

This open access book deconstructs the core features of online misinformation and disinformation. It finds that the optimisation of emotions for commercial and political gain is a primary cause of false information online. The chapters distil societal harms, evaluate solutions, and consider what must be done to strengthen societies as new biometric forms of emotion profiling emerge.

Optimising Emotions, Incubating Falsehoods</a>

Optimising Emotions, Incubating Falsehoods

This open access book deconstructs the core features of online misinformation and disinformation. It finds that the optimisation of emotions for commercial and political gain is a primary cause of false information online. The chapters distil societal harms, evaluate solutions, and consider what must be done to strengthen societies as new biometric forms of emotion profiling emerge.