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Bowei Chen
Bowei Chen is an Associate Professor of Marketing Analytics and Data Science at the Adam Smith Business School, University of Glasgow. He is also the Programme Director of the MSc in Finance and Management and an ESRC IAA Reviewer.
Business Analytics with Python
Data-driven decision-making is a fundamental component of business success. Use this textbook to learn the core knowledge and techniques for analyzing business data with Python programming.Business Analytics with Python assumes no prior knowledge or experience in computer science, presenting the technical aspects of the subject in an accessible, introductory way for students on business courses.