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Falzani, David
Professor David Falzani MBE is a serial entrepreneur, business consultant and non-executive director. He began his career as an engineer at IBM, before joining a Silicon Valley style start-up, Madge Networks, which grew from 240 employees to 2,000 in 3 years and IPOd on the NASDAQ. This experience led him to study for an MBA at The Wharton School (USA) and SDA Bocconi (Italy).
He has been a mentor and/or trainer for growth programmes at Nottingham University, and Oxford University Sa�d Business School, as well as Royal Academy of Engineerings Leaders in Innovation Fellowship and Enterprise Hub overall, supporting over 2,000 companies. David is a Professor at Nottingham University Business Schools Haydn Green Institute and has published more than 60 articles and blogs.
He has been a mentor and/or trainer for growth programmes at Nottingham University, and Oxford University Sa�d Business School, as well as Royal Academy of Engineerings Leaders in Innovation Fellowship and Enterprise Hub overall, supporting over 2,000 companies. David is a Professor at Nottingham University Business Schools Haydn Green Institute and has published more than 60 articles and blogs.
Double Your Price: The Strategy and Tactics of Smart Pricing
Getting your pricing strategy right is the difference between sustainable growth, investing in product development, and happy, engaged customers and stakeholders. Harvard Business Review research shows that pricing has almost 4 times as much influence on a company's ability to reinvest than top line sales growth.