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Die Schwingen des Kranichs – 50 Jahre Lufthansa-Design / The Wings of the Crane – 50 Years ofLufthansa Design
The basic features of Deutsche Lufthansa’s present corporateimage emerged almost 45 years ago. It was created by Otl Aicher,one of the principal figures at the now legendary Hochschule fürGestaltung in Ulm. Another work by Aicher that spoke to the wholeof Germany, as it were (and still does, in rudiments), is the 1972 corporateimage for the Zweites Deutsches Fernsehen.