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Daria Gunina
Daria Gunina is Researcher at the Faculty of Management, Prague University of Economics and Business, Czech Republic.Martin Waiguny is Academic Head and Professor of Marketing and Consumer Behaviour at the IMC University of Applied Sciences Krems, Austria.
Advances in Advertising Research XIII
This book provides insights into modern advertising's evolving landscape, revealing how digital innovation and social media have transformed communication strategies and consumer engagement. It addresses the crucial need to understand advertising's multifaceted nature in an era where digital platforms continually redefine brand-consumer interactions.
Advances in Advertising Research XIII
This book provides insights into modern advertising's evolving landscape, revealing how digital innovation and social media have transformed communication strategies and consumer engagement. It addresses the crucial need to understand advertising's multifaceted nature in an era where digital platforms continually redefine brand-consumer interactions.