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Jens / Frost Hoy

Jens Høy is a Rolex connoisseur - a fashion and lifestyle journalist known for his work with the Danish newspaper Berlingske and its business magazine, Erhversbladet, among many others. Christian Frost is a journalist and author, renowned for his Erik Otto Falster crime series, especially God is Just Dog Spelled Backwards and The Arab Who Was White As Snow. Between them, they present a book that is at once informative and inherently readable.

The Book of Rolex

Horological trends flit by faster than ever in today’s fast-paced society. But Rolex does not rely on gimmicks; theirs is a more perennial allure, with a reputation built on traditions and hard-earned skill. A company that innovates while paying homage to their roots, every Rolex is the culmination of centuries of watchmaking expertise.