Kevin Lane Keller

Kevin Lane Keller is the E. B. Osborn Professor of Marketing and the Senior Associate Dean for Marketing and Communications at the Tuck School of Business at Dartmouth College, USA. Through the years, he has served as brand confidant to marketers for some of the world's most successful brands, including Accenture, American Express, Disney, Ford, Intel, Levi-Strauss, L.L. Bean, Nike, Procter & Gamble, and Samsung. His textbook, Strategic Brand Management, co-authored with Vanitha Swaminathan, in its 5th edition, has been heralded as the “bible of branding.