Tourism Development after the Crises

Global imbalances and crises which occurred more frequently and at shorter intervals made international tourism demand more volatile.This book, edited by Peter Keller and Thomas Bieger, provides a unique analysis of the recent financial crisis on world tourism and particularly the development models which contribute to reduce poverty.

Tourism Development after the Crises

Global imbalances and crises which occurred more frequently and at shorter intervals made international tourism demand more volatile.This book, edited by Peter Keller and Thomas Bieger, provides a unique analysis of the recent financial crisis on world tourism and particularly the development models which contribute to reduce poverty.

Productivity in Tourism

In tourism business productivity is decisive for competitiveness and growth. But there is a high uncertainty how to increase productivity without loss of quality and cost increases.This book, edited by Peter Keller and Thomas Bieger, provides an integrated analytical framework for understanding and improving productivity in tourism.

Marketing Efficiency in Tourism

In the tourism industry, marketing is a key factor of competitive advantage. It faces fundamental challenges. Most important tourism demand has become very volatile. Seasonality macro-economic development and fashions but also the influence of crises and special events deeply affect tourism demand.