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Andreas Krämer
Andreas Krämer is CEO of exeo Strategic Consulting AG in Bonn and Director of the Value Research Institute (VARI e.V.) in Iserlohn. After studying agricultural economics and completing his doctorate, Andreas Krämer worked for two leading international consulting firms from 1996 to 2000 before founding his own consulting firm in 2000. From 2014 to 2020 he was Professor of Pricing and Customer Value Management at the University of Europe for Applied Sciences in Iserlohn. Andreas Krämer is co-initiator of the studies "Pricing Lab", "MobilityTRENDS" and "OpinionTRAIN" and author of numerous specialist articles and several books.
Cosimo Franco is the CEO of Certiquality Srl, a leading Italian company specialized in the field of certifications and a notified body for Medical Devices. He has a degree in Chemistry at University of Florence and a MBA at ENI’s School “Enrico Mattei” of Advanced Study, Milan. After starting his career as researcher at the university and in the chemical industry, he worked for four multinational chemical companies and for an Italian family-owned chemical company covering different positions as Innovation manager, Sales & Marketing manager, Business manager, and CEO. He wrote articles for Italian specialized magazines regarding strategy, management, innovation and sustainability. He was board member of Federchimica (Italian Association of Chemical Industry) and chair of an American task force dealing with Environmental Protection Agency (EPA).
Medical Device Management
Medical Devices are an extremely important, versatile and complex product category within healthcare. However, compared to medicinal products, hospitals, medical staff, etc., there is much less general awareness and understanding of medical devices.This book illuminates different facets of medical devices in a holistic manner.
Medical Device Management
Medical Devices are an extremely important, versatile and complex product category within healthcare. However, compared to medicinal products, hospitals, medical staff, etc., there is much less general awareness and understanding of medical devices.This book illuminates different facets of medical devices in a holistic manner.
Ein anderer Blickwinkel
Wir können die Richtung des Blickes nur dann erfassen, wenn wir heute noch unseren Standpunkt verlassen. Und genau das ist es, was Andreas Krämer tut. In lebhaft erzählten, immer viel Witz und Charm versprühenden Kurzgeschichten nimmt er uns mit auf eine Reise in unsere heutige Alltagswelt, irgendwo zwischen Wahrheit und Wahnsinn.