Jennifer Lees-Marshment

Jennifer Lees-Marshment is Professor of Political Marketing and Management at the University of Dundee, UK. She has edited or contributed to books on elections in the UK, Canada, US and New Zealand.

Ioannis Zisis is Lecturer in Marketing at the University of Dundee, UK. He is an expert in branding and social media, with a particular focus on political communication, government branding and political representatives.