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Helen Millward
Helen Millward is a lecturer in Marketing at Keele Business School, Keele University. She leads the Principles of Responsible Management Education (PRME) at Keele Business School and is the Programme Director for a suite of postgraduate Management programmes. Millward teaches Marketing at both undergraduate and postgraduate level.
Global Marketing
Global Marketing provides students with an understanding of how marketing works in today's globalized business landscape, covering key topics, theories and applications.Taking a holistic approach to the subject, this textbook includes chapters on global communications, cultural convergence and divergence and production considerations.
Global Marketing
Global Marketing provides students with an understanding of how marketing works in today's globalized business landscape, covering key topics, theories and applications.Taking a holistic approach to the subject, this textbook includes chapters on global communications, cultural convergence and divergence and production considerations.