- Publikationen ca: 2
- Fragen & Antworten
Brighton Nyagadza
Brighton Nyagadza is a Lecturer in Digital Marketing at York St John University, London Campus, UK. Previously he was based at the Department of Marketing at Marondera University of Agricultural Sciences and Technology, Zimbabwe. He is a CABS (UK) Certified Business and Management Educator (CMBE) and Fellow of the Academy of Marketing Science (USA). His work on digital marketing and agri-business has been published widely in books and journals.
Digital Marketing in Africa
With more people across Africa gaining access to the internet, digital marketing offers a way for firms to reach an ever-larger audience. The number of people buying goods and services online has more than doubled in the last five years and the COVID-19 pandemic further accelerated the shift towards online shopping and digital content consumption.
Digital Marketing in Africa
With more people across Africa gaining access to the internet, digital marketing offers a way for firms to reach an ever-larger audience. The number of people buying goods and services online has more than doubled in the last five years and the COVID-19 pandemic further accelerated the shift towards online shopping and digital content consumption.