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Sheena

Professor Sheena is a leading authority in the field of social media data analysis and its application to business strategy. Her pioneering research focuses on harnessing the power of platforms like Twitter to gain real-time insights into consumer behavior, brand perception, and market trends.

Professor Sheena's expertise lies at the intersection of business resilience and disruption management. Through her work, she empowers organizations to navigate periods of significant change by leveraging the vast trove of information available on social media.

In her book, "The Power of Tweets: Using Social Media Data to Understand Business Resilience in a Disrupted World," Professor Sheena equips readers with the tools and knowledge required to turn social media data into actionable intelligence. This vital resource empowers businesses to not only weather disruption but also emerge stronger and more adaptable.

Professor Sheena's extensive experience extends beyond academia. She is a sought-after consultant who has partnered with numerous Fortune 500 companies, helping them develop data-driven strategies for success in today's dynamic business landscape.
Harnessing the Twittersphere: Mining Tweets to Understand Business Responses to Disruptions

Harnessing the Twittersphere: Mining Tweets to Understand Business Responses to Disruptions

Disruption Selection: Choose a specific disruption to focus on, such as a recent economic crisis, a major technological innovation, or a significant shift in consumer preferences. Keyword Identification: Identify relevant keywords and hashtags associated with the chosen disruption.

Beyond the Blast: Defusing the Threat of Landmines with Advanced Signal Processing

Beyond the Blast: Defusing the Threat of Landmines with Advanced Signal Processing

"Beyond the Blast: Defusing the Threat of Landmines with Advanced Signal Processing" delves into the cutting edge of landmine detection. This book moves beyond traditional methods and explores how sophisticated signal processing techniques are revolutionizing the fight against these hidden dangers.

Unifying Mediation and Modification: A Framework for Understanding Heterogeneous Causal Effects

Unifying Mediation and Modification: A Framework for Understanding Heterogeneous Causal Effects

This study could also be of interest in settings where the intervention could not be intervened on directly. In settings where the prime cause is not able to be manipulated due to ethical and/or logistical restrictions, the mediator can be instead intervened on to reduce the detrimental effect of the cause on a subgroup’s outcome and/or to enhance the beneficial effect for another group.

The Challenge of Computing Homotopy Groups: Why Spheres Remain a Mystery

The Challenge of Computing Homotopy Groups: Why Spheres Remain a Mystery

In the grand tapestry of mathematics, topology stands out for its unique approach to geometric shapes. It doesn't care about size or angles, but rather how spaces can be continuously deformed into one another, like stretching a clay model without tearing or gluing separate pieces.

The Neutral Theory's Balancing Act: How Much Does Chance Matter in Speciation?

The Neutral Theory's Balancing Act: How Much Does Chance Matter in Speciation?

The Neutral Theory flips the script on evolution. Forget organisms striving for perfection. It's a balancing act between two forces: natural selection, the "tightrope walker," and random genetic drift, the unpredictable gusts of wind. Mutations are like wobbly steps - some help the walker stay balanced (advantageous), others hinder it.