Reality Check

How VR and AR Can Supercharge Your Business

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Immersive technologies have the power to radically transform your business. Discover how you can step into the future and gain competitive advantage with Reality Check.

Virtual and augmented reality has existed for years, yet most of us rarely use them beyond gaming and tech demos. This book separates hype from reality to uncover how these groundbreaking techxnologies are transforming our world, offering huge business opportunities across all sectors.

Reality Check features fascinating real-life examples and interviews with industry leaders which dispel common misconceptions, explore the future of technology and uncover how VR and XR can be integrated into your business, improving efficiency, impact and productivity.

Autor:Jeremy Dalton

Verlag:

Kogan Page Ltd

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Veröffentlichung:	03.04.2025
Höhe/Breite/Gewicht	H 23,4 cm / B 15,6 cm / -
Seiten	256
Art des Mediums	Buch
Auflage	2. Auflage
ISBN-13	978-1-398-61874-9
ISBN-10	1398618748

Über den Autor

Jeremy Dalton leads PwC's XR team, helping clients implement virtual reality (VR) and augmented reality (AR) technology. He has featured in The Financial Times, The Economist, the BBC, and others. He has worked with organizations like the World Economic Forum and currently sits on the advisory board of Immerse UK to support businesses interested in immersive technologies.