Oliver Pott
Visible!
- Attracting Customers in a Distracted World
ISBN: 978-3-593-51711-7
213 Seiten | € 24.00
Buch [Taschenbuch]
Erscheinungsdatum:
17.05.2023
Politik
Oliver Pott
Visible!
Attracting Customers in a Distracted World
How to make your company unmissable!
Flashes everywhere, loud, turned-up commercials appear on the screens. A day without advertising catching our eye is hardly imaginable in modern everyday life. Customer attention is a valuable commodity. But how can companies easily and effectively catch the eye of potential customers and convince them of their own product or service?
In this book, online marketing expert Oliver Pott explains how you can achieve smart and sustainable visibility for your company in just six steps in order to address particularly relevant target groups and thereby significantly increase your sales. If you also master the three dimensions of valuable visibility – consisting of relevance, authority and storytelling – you can completely abandon flashy campaigns in the future and still remain visible and relevant.
Flashes everywhere, loud, turned-up commercials appear on the screens. A day without advertising catching our eye is hardly imaginable in modern everyday life. Customer attention is a valuable commodity. But how can companies easily and effectively catch the eye of potential customers and convince them of their own product or service?
In this book, online marketing expert Oliver Pott explains how you can achieve smart and sustainable visibility for your company in just six steps in order to address particularly relevant target groups and thereby significantly increase your sales. If you also master the three dimensions of valuable visibility – consisting of relevance, authority and storytelling – you can completely abandon flashy campaigns in the future and still remain visible and relevant.
Unterstütze den lokalen Buchhandel
Nutze die PLZ-Suche um einen Buchhändler in Deiner Nähe zu finden.
Bestelle dieses Buch im Internet
Original Titel | Sichtbar! Kunden gewinnen in einer immer lauteren Welt |
Veröffentlichung: | 17.05.2023 |
Höhe/Breite/Gewicht | H 21,7 cm / B 13,7 cm / 290 g |
Seiten | 213 |
Art des Mediums | Buch [Taschenbuch] |
Preis DE | EUR 24.00 |
Preis AT | EUR 24.70 |
Auflage | 1. Auflage |
ISBN-13 | 978-3-593-51711-7 |
ISBN-10 | 3593517116 |
Über den Autor
Prof. Dr. Oliver Pott ist mehrfacher Digital-Gründer, SPIEGEL-Bestseller-Autor und lehrt das Fach Entrepreneurship in Paderborn. Eines seiner Unternehmen hat er kurz nach der Gründung an einen französischen Konzern verkauft. Die Redaktion des »Founder’s Magazin« wählte ihn in die Top-30-Liste der deutschen Unternehmensgründer.
Diesen Artikel teilen
0 Kommentar zu diesem Buch
... weitere Publikationen von Pott, Oliver
.... weitere Publikationen von Campus
Leserunde