Political Campaigning and Communication

This book provides a new analytical perspective on the strategies, membership and communication management of political parties in Poland. The authors address why some political parties have managed to strengthen and survive while others have failed to do the same. The research was carried out in the years 2016–2018, when Poland started to be seen more and more as a weakening democracy.

This book explores people’s lived experience of discussing politics online. Based on original research involving in-depth conversations with 85 participants around the UK, it asks people about their own understanding of their online engagement, focusing on major UK political events and related debates –the Scottish Independence Referendum, the EU Referendum and the UK Labour Party leadership contests. It shows how people’s experiences are varied and influenced by many factors, but with a focus on personal feelings, needs and concerns as much as wider political ones. Participants struggle with self-awareness and understanding the motives and actions of others, which has an impact on their behaviour and perceived efficacy. They can have profound emotional responses owing to the constraints of using social media but still value it as a medium for political learning and self-expression. Communication effects in this environment are complex and unpredictable – there is much ‘crosstalk’. Social media itself is proving to be an unprecedented learning environment, where people begin to better understand their own behaviour and that of others and adapt over time.

Big data and microtargeting steal the headlines about campaigning. But how important are they really to the way that political parties campaign? This book provides a fine-grained account of the campaign practices of three Australian political parties. It explores how prevalent data-driven campaigning is, introduces an original theoretical framework to understand these practices, and demonstrates that there is a disconnect between what Australian voters think about these issues and the way that parties campaign in the 21^st century. Drawing on 161 interviews, participant observation and original survey data, it shows that the reality of contemporary campaigning is often different to what we are led to believe.

Disinformation has recently become a salient issue, not just for researchers but for the media, politicians, and the general public as well. Changing circumstances are a challenge for system and societal resilience; disinformation is also a challenge for governments, civil society, and individuals. Thus, this book focuses on the post-truth era and the online environment, which has changed both the ways and forms in which disinformation is presented and spread. The volume is dedicated to the complex processes of understanding the mechanisms and effects of online propaganda and disinformation, its detection and reactions to it in the European context. It focuses on questions and dilemmas from political science, security studies, IT, and law disciplines with the aim to protect society and build resilience against online propaganda and disinformation in the post-truth era.

This volume employs a comparative approach to cast light on representation and representative processes from a communications perspective. It focuses on online constituency communication, aiming to provide a perspective from which to empirically study the changes taking place in the relationship between citizens and their representatives. The (hyper)mediatisation of politics and society is here considered a relevant enabling factor, because it creates the conditions leading to change in the nature of democratic processes. The chapters discuss Podemos, the Lega, Law and Justice, and the Five-star Movement as good examples of this phenomenon.

Populist and nationalist forces have emerged as bottom-up and top-down entities aiming to embody the will of the people, or to push for democratic processes to be more inclusive. Until now, however, the intersection between populist and nationalist discourses and the related question of representation have been largely ignored. By analysing the transformations that have taken place in MPs’ communication practices in non-election periods, the contributors illuminate how social media is affecting MPs’ communication and examine the strains in the relationship between executives and legislatures that populist and nationalist parties exploit.

This book investigates how political parties from 12 European countries used Facebook to inform, interact with and mobilise voters at the 2019 European Parliament election. Following a joint theoretical framework and method, the results of a content analysis of more than 14,000 Facebook posts are presented. Country specific chapters are followed by analyses of European parties’ Facebook campaigning, the spread of populism and the use of Facebook ads by the parties. The final chapter compares all countries showing that campaigns are more strongly shaped by the national than by the European political context. Facebook is used for campaigning as usual; parties inform and persuade but neglect the platform’s mobilisation and particularly interactive affordances.

This book investigates the phenomenon of permanent campaigning in Greece over the last decade. It explores the political communication strategies of three recent successive Greek prime ministers from 2012 until the early months of 2022 to deal with economic, migration and pandemic crises, from a permanent campaigning perspective. Moreover, it evaluates and measures, for the first time, their permanent campaign strategies using the proposed framework of Lilleker and Joathan (2020) and the three following indicators: capacity building and strategy, paid and owned media and earned media. The need for presidents to communicate with public opinion and their dependence on public support is anything but new. Τhe difference in the case of the permanent campaign is that the campaign tools, methods, techniques and personnel follow the elected leader in office in order to back his constant efforts to retain or even increase public approval as well as advance their re-election prospects. This book aims to extend the research on the permanent campaigning in European parliamentary systems and will be of interest to political communication and campaigning students and researchers.

The role of the visual in politics is gaining momentum in scholarly work concerned with the current social media landscape. It is widely acknowledged that the production, dissemination and consumption of visual products in the Global South is powerfully shaped by geo-politics and a power dynamics in which the Global North dominates the South (the cultural imperialism argument). However, scant attention has been paid to theoretical, methodological, and empirically grounded approaches to visual politics produced by scholars working in the Global South. Little is known about the ways in which scholarship in the Global South might challenge and resist western approaches to the study of the visual. Against this background, this project aims to examine visual politics in the Global South through theoretically driven, and empirically grounded case studies, which focus on the role of the visual in formal politics (e.g., political campaigns, the relation between state and citizens) and public and everyday politics (e.g., social movements, activism, grassroots politics, civil society initiatives). This volume examines visual politics in the Global South through theoretically driven, and empirically grounded case studies, which focus on the role of the visual in formal politics (e.g., political campaigns, the relation between state and citizens) and public and everyday politics. It will be of interest to both researchers and students interested in the study of visual politics from various disciplinary lens (media and communication, anthropology, politics, and sociology). 

The book examines how US media, public opinion, interest groups and think tanks respond to US Presidents’ attempts to market their foreign policies in the MENA Region. The scope of the analysis extends from the war on terror to the so-called Arab Spring. It focuses on some case studies including the Arab-Israeli conflict and the Iran nuclear deal. The book fills a gap in the literature pertaining to analyzing US foreign policy in the MENA area from a political communication perspective rather than from IR or a political-theory angle, which remains the dominant literature. In so saying, the book will appeal to students, researchers as well as thinks tanks and policy makers.