Rhetoric, Politics and Society

This book proposes a unified approach to populism that sees it as a primarily rhetorical concept. Populism is on the rise worldwide with both populist leaders and movements gaining power, and the term “populism” resounds in political debate, journalism, and scholarship. Populism as a phenomenon seems to instantiate perennial issues besetting rhetoric (e. g., the charges of manipulation, exclusive reliance on opinion over knowledge, and abuse of emotional appeals), yet relatively little research on populism has emerged from the discipline of rhetoric. This volume investigates the theory and practice of populism under the heading of rhetoric but as an interdisciplinary effort involving scholars in rhetoric as well as neighbouring disciplines such as political science and sociology. Seven case studies covering Germany, Greece, Hungary, Italy, UK, USA, and Venezuela offer conceptual discussions as well as close analyses applying both historical and theoretical approaches. In the introduction, the editors outline the problem of populism and their project, presenting the book’s wide-spanning case-based explorations. In an afterword they seek to distil a “minimal” rhetorical definition of populism. The claim or pretense to speak for “the people” emerges as the feature that connects the highly diverse instances studied in the book—and populisms in general, the editors hypothesize. They argue that this prevalent rhetorical move, often glossed over as unremarkable and banal, is in principle more debatable and deserving of more vigilant scrutiny than usually assumed.

This book focuses on the language of two unions (the United Kingdom and the European Union), tracing the emergence of divisive discourses from indyref to Brexit. It explains the background to the creation of these unions and summarizes recent political events that have brought their future into question. It considers which identities (national, supranational, social, ethnic or racial) were invoked during the indyref and EU referendum campaigns, emphasising the crucial role played by language in maintaining these identities, in conceptualizing the nation, to do politics, and its power to unite or divide. Based on analysis of three specialist corpora totaling over 143 million words and comprising multiple text types (newspapers, speeches, Twitter posts, parliamentary debates, party political websites and campaign materials), it interrogates the language used by politicians, the media and the public, uncovering increasingly problematic, scaremongering, xenophobic and incendiary linguistic strategies used to divide us from them.     

This book seeks to develop Rhetoric as a field of knowledge in an important new direction, European Union politics. The authors analyse what could be called a “European style of politics”: textual strategies and rhetorical styles evolving within and around the EU’s supranational and national institutions. By fusing rhetorical and sociological approaches, political thought and culture, the book contributes to the analysis of the ‘political’ as a way of thinking and judging the political aspect of any phenomena. 

This book introduces a novel approach to the analysis and practice of persuasive speaking and writing: heuristic rhetoric. The new method has evolved to fulfil the need at universities, government departments, political organisations, business enterprises and other public institutions for a modern practical alternative to classical rhetoric, which is, in the author’s view, no longer capable of giving a complete description of contemporary, predominantly mediatised, forms of public persuasive discourse, whilst other competing disciplines, such as critical discourse analysis or strategic manoeuvring, have not yet produced a set of tools, which have the comprehensive nature and practical orientation of Classical Greek and Roman rhetorical system. The book expounds heuristic rhetoric as an inter-disciplinary method to develop advanced skills of critical and strategic reasoning. Applying a novel set of principles for the strategic analysis of persuasive reasoning in complex rhetorical situations, the method emphasizes preparing and continuously adjusting argumentation according to the demands of unpredictable circumstances.

This book makes explicit the historical, technological, and discursive links between gossip as a mode of communication, news media, and contemporary politics. A Gossip Politic advances a new framework of gossip, applying the informal understanding of the term to news talk and political actors. Authored by esteemed scholars in the fields of Political Science, Media Studies, Linguistics, and Sociology, chapters consider the influence of gossip on the press, the American presidency, and the public. A Gossip Politic provides readers with a multi-faceted portrait of the ways in which gossip has influenced media history, shaped our understanding of democracy, and contributed to our current political landscape.

This book examines the conceptual contributions of constituent representatives in Spain during the nineteenth and twentieth centuries. The Spanish Parliament has been the stage for the political modernisation of the country. Constitutional debates have historically led to the gradual acknowledgement and broadening – usually unevenly – of citizens’ rights. At the same time, constitutional debates have created opportunities to design institutions and settle legal mechanisms to enforce rights and distribute state resources. The book identifies and analyses rhetorical and conceptual innovations produced in such debates from a historical perspective.