Business and Management

The major objective of this book is to introduce social business models to face the challenge of social issues in emerging countries. Each chapter clarifies business strategies based on diligent field surveys in developing nations, focusing on Bangladesh and the Philippines, where social issues in the age of Sustainable Development Goals (SDGs) are concentrated. The field surveys enable the effective construction of a sophisticated hybrid value chain by connecting a sustainable business ecosystem of local value chains with global value chains. Joint social business entities formed between local NGOs and foreign companies, multinational corporations with global value chains, among others, appear to be the keystones.

In Part I, the case of Grameen Euglena in Bangladesh and that of Sari-Sari stores leveraging micro-financing in the Philippines, along with other interesting cases, are analyzed as effective social business models. Analysis also shows that the IT service industryin emerging countries helps to enlarge formal sectors so as to absorb younger generations into informal sectors. The e-health service business in Bangladesh and the business process outsourcing (BPO) IT service industry in the Philippines are examined in each part of the book. Part II, particularly, shows that IT and the digital technology-based service industry can lead to a new industrial development path in these countries instead of the conventional one based on manufacturing. In other words, digital technology-based service industries, as formal sectors, can absorb working people from informal sectors. As a result, poverty issues which form a key issue in SDGS will be alleviated.

This book is highly recommended not only to academicians but also to businesspeople who seek an in-depth and up-to-date overview of new sustainable and inclusive businesses in the age of SDGs.

This book explores the concept of advertising and the different ways advertising is understood and evaluated. It dives deep into planning, designing, and executing advertising campaigns on different mediums. It discusses the theoretical and research parts of advertising by critically examining how over the years various hierarchical models and theories are developed by advertising experts.

It examines various models and theories that explain why and how advertising is successful in persuading customers/target audiences to buy a product or accept an idea for behavioural change. It will help readers to understand the significance of advertising and consumer psychology which has a critical role in purchasing a product or an idea.

This book, bringing together selected papers from the 5th International Conference on Research in Management and Technovation, explores the global impact of technology, corporate management, and innovation. In a time of fast growth and widespread tech use, the relationship between business and technology has transformed at a rapid pace. From computers and automation to dealing with the effects of COVID-19, it highlights the need for forward-thinking leaders.

Both new and established companies now prioritize blending business and technology in their plans, stressing the importance of creative strategies. The conference promotes an interdisciplinary approach, looking at how these areas connect instead of keeping them separate. Beyond common tech practices like virtual meetings, the book shows how business and technology affect decision-making in uncertain situations.

 The research shared in this book focuses on making practical plans for progress using innovations and technology, seeing them as crucial tools for society and organizations. Technology is portrayed as a helpful tool, allowing managers, strategists, and researchers to make smart decisions that demonstrate the strength of business and technology in a constantly changing global landscape. 

Technological innovation has been a major catalyst for the financial sector's progression, leading to the emergence of peer-to-peer (P2P) lending as a novel source of small-scale funding. This book undertakes a comprehensive examination of the regulatory framework governing P2P lending in Vietnam, illuminating the diversification of risks inherent in this lending industry.

While P2P lending is anticipated to address the credit gap and enhance financial inclusion in Vietnam, it concomitantly poses potential risks for all stakeholders. Utilizing fundamental economic tools, the book conducts a comprehensive analysis, demonstrating that apprehensions regarding these risks are not inflated.

In the context of the Vietnamese government's endeavors to identify legal solutions to P2P lending operations, the book undertakes a comparative analysis of risk diversification strategies in micro- and/or small-sized financing schemes in Vietnam, the United States, and Japan. The book's proposed solution to mitigate risks for lenders in P2P lending through a collective funding scheme draws from legislative experiences in the United States and Japan, and it further explores how this innovative approach benefits borrowers and platform service providers, ensuring a balanced and secure lending environment.

The book aims to contribute to the literature on regulatory practices for small finance in Vietnam and emerging markets, providing insights and practical solutions for effective regulation.