Understanding the Business Landscape: Dive into the fundamental concepts that underpin business activity. Learn how businesses are classified, from small startups to multinational corporations, and understand the factors that drive their growth. Discover the various types of business organizations, each with its unique structure and advantages.
People Power: Explore the vital role of people in business. Uncover the secrets to motivating employees, fostering effective communication, and building a strong organizational culture. Learn how businesses recruit, train, and retain top talent, ensuring a competitive edge in the market.
Marketing Magic: Delve into the captivating world of marketing. Understand how businesses identify customer needs, conduct market research, and develop winning marketing strategies. Explore the power of the marketing mix – product, price, place, and promotion – and how it shapes consumer choices.
Beyond the Classroom: This book is more than just a textbook; it's a practical guide to understanding the real-world challenges and opportunities that businesses face. Whether you're aiming for top grades in your O Level Business Studies exams or simply seeking to expand your business acumen, this third edition is your trusted companion on the path to business success. Let's embark on this exciting journey together!
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Veröffentlichung: | 13.10.2024 |
Höhe/Breite/Gewicht | H 24 cm / B 17 cm / 353 g |
Seiten | 172 |
Art des Mediums | Buch [Taschenbuch] |
Preis DE | EUR 21.99 |
ISBN-13 | 978-3-759-89513-4 |
ISBN-10 | 3759895131 |