International Tourism Research and Concepts

In the tourism industry, marketing is a key factor of competitive advantage. It faces fundamental challenges. Most important tourism demand has become very volatile. Seasonality macro-economic development and fashions but also the influence of crises and special events deeply affect tourism demand. Moreover, tourism marketing is cooperative. Different service providers, transport companies or tour operators contribute to tourism marketing. They have to be coordinated. Additionally, from a destination point of view, tourism marketing can be considered as a part of an integrated promotion of places.
Marketing has to be open minded for international perspectives too, because very often many local challenges have their roots basically in international developments.
This volume offers a fundamental understanding of future marketing challenges in tourism. It provides important and detailed results, solutions and tools for
- crises management and tourism marketing after crises
- cooperative branding
- price management from a customer perspective
- adding value through IT solutions
- methods to increase marketing efficiency
- steps towards an integrated promotion of places.
The book of the International Association of Scientific Experts in Tourism (AIEST) contributes many strictly proofed insights and solutions for an efficient and effective marketing management in tourism. It presents the central perspectives for modern marketing in the main fields of the tourism industry. The book is written by 44 authors of 14 nations. Therefore readers will obtain the most important internationally results for marketing in the tourism business.

In tourism business productivity is decisive for competitiveness and growth. But there is a high uncertainty how to increase productivity without loss of quality and cost increases.
This book, edited by Peter Keller and Thomas Bieger, provides an integrated analytical framework for understanding and improving productivity in tourism.
Issues in the book are
- the labour productivity problem and possibilities for rationalisation in labour-intensive businesses
- trade-off between quality and productivity
- information and communication technology and productivity
- optimal firm size and cooperation for productivity
- the role of government and tourism policy to improve productivity.
This work contains highly qualified contributions from 32 leading researchers from 10 countries. They are empirically founded with a background of many practical cases. Readers will find fundamental insights, which drive to new solutions in business and new research in the field.

Real Estate is one of the driving factors of destination development. In some destinations value added from the construction and sales of second homes even surpasses value added created in the traditional tourism sectors.
This book, edited by Peter Keller and Thomas Bieger, contributes to the deeper understanding of the dynamics of Real Estate development in destinations:
- the Role, Structure and Development of Destination Real Estate Markets
- evolving Real Estate Business Models in Destinations
- the Socio-Economic Impacts of Real Estate on Destinations
- optimizing Destination Capacity through Real Estate Management Strategies
- public-private Governance Approaches for Managing Holiday Property Market Development
The book provides a unique database for the important topic of Real Estate and destination development in tourism: with contributions from 43 researchers from 10 countries and 18 case studies.

Global imbalances and crises which occurred more frequently and at shorter intervals made international tourism demand more volatile.
This book, edited by Peter Keller and Thomas Bieger, provides a unique analysis of the recent financial crisis on world tourism and particularly the development models which contribute to reduce poverty.
The volume is based on the knowledge of a network of more than 300 researches and includes experiences from Europe, Africa and Asia. It focuses on the latest economic crises as a framework for analyses and as a real life case study.