Business and Management

Over the past two decades, through unprecedented levels of prosperity and changing values, luxury tourism has transformed into a new consumption pattern. This book analyzes the topic in detail with contributions from both recognized scientists and prominent executives in the luxury business. It shows how the concept of luxury has shifted from material to immaterial dimensions, and outlines new trends that will shape the luxury market in the future. The content includes carefully selected leading examples from the most important segments of the tourism market, along with concrete recommendations and best practices. Sharing unique insights, the book is a must-read for those working in the tourism industry, as well as lecturers and university students of tourism.

An important part of every manager's job is changing people's behavior: improving someone’s performance, helping them better manage relationships with colleagues, or sometimes even stopping them doing something. Yet, despite the fact that changing people's behavior is such a fundamental skill for managers, there is little in the way of systematic support for them to go about it.

This book changes that, revealing simple but powerful techniques for changing behavior that experts from a range of disciplines have been using for years. Drawing upon proven methods from psychology, psychotherapy, and behavioural economics, it presents a comprehensive toolkit that managers can use to improve the performance of staff and address some of the most common challenges they face.

With a new foreword and three new chapters, this revised edition expands on the original by showing how organisations and leaders have used the techniques presented in it, how these methods have becomeeven more relevant in the post-pandemic world, and how it has been applied the broader challenge of workplace culture change. Finally, supplementary videos add detail to this new content, with examples and explanations presented by the authors.

Videos via app: download the SN More Media app for free, scan a link with play button and access videos directly on your smartphone or tablet.

This book presents up-to-date descriptions of smart services innovations in industry, supported by new scientific approaches. It summarizes the outcomes of the fourth Smart Services Summit, held in Zurich in October 2022, which primarily focused on how smart services can promote sustainability.

Given its scope, the book represents an indispensable guide for practitioners and advanced students alike.

This volume analyses maritime decarbonization from various perspectives. It contains unique approaches and tools in four areas: scenarios, value chains, enablers, and partnerships.

Decarbonization has become a very important focus in the maritime industry. Anyone that delves into the topic quickly appreciates its breadth and complexity. Minimizing greenhouse gases (GHG) emissions in maritime practices at large and doing it swiftly is far from simple. The Paris 2015 climate goals and the IMO ambitions may be the industry’s guiding lights. But is this enough? Probably not. At the managerial level a paradigm shift is needed: from a fixed mindset that is calling for compensation to a growth mindset that seeks to capture the benefits of decarbonization. This will require a structured approach in the form of practical frameworks and clear recommendations. In this book 75 scholars and industry and subject matter experts have joined forces to explore different scenarios, value chain designs, decarbonization enablers, and partnership models to develop frameworks and recommendations around how to effectively work and make progress. The books offers a valuable mix of theory, practical tools, and real-life cases.

The emergence of Artificial Intelligence (AI) has had a tremendous impact on embedded and mobile systems. This book presents a diverse collection of papers that showcase cutting-edge research and practical applications of AI in this field. The peer-reviewed research articles stem from the First International Conference on Embedded and Mobile Systems (ICTA-EMOS), which was held on November 24^th – 25^th, 2022, in Arusha, Tanzania, East Africa. They demonstrate the breadth and depth of AI’s impact across various domains, exploring topics such as healthcare advances, transportation optimization, sustainable solutions, and business and process optimization.

This book gathers a selection of peer-reviewed papers presented at the International Conference on Operations Research (OR 2023), which was held at Universität Hamburg, Germany, August 29–September 1, 2023. More than 700 scientists, practitioners, and students from mathematics, computer science, business/economics, and related fields attended the conference and presented more than 500 papers in plenary presentations, parallel topic streams, as well as special award sessions.

The book discusses classical mathematical optimization, statistics, and simulation techniques. These are complemented by computer science methods and by tools for processing data, designing and implementing information systems. The book also examines recent advances in information technology, which allow big data volumes to be processed and enable real-time predictive and prescriptive business analytics to drive decisions and actions. Lastly, it encompasses addressing problems modeled and treated while considering factors such as uncertainty, risk management, and behavioral issues.

This contributed volume collects innovative papers by scholars from Europe, India, and the USA to investigate how spirituality can contribute to renewing business in response to the challenges of the Anthropocene era. These challenges include climate change, biodiversity loss, ecosystems collapse, growing inequality, wellbeing deficiencies, and social unrest. Using insights from Christianity, Hinduism, Buddhism, and Existential Humanism the book explores the spiritual aspects of the present ecological, economic, social and ethical crises, materialist worldviews in the Anthropocene and their relation to crises. Further, it reinterprets personalism for embracing ecological values, presents working models of spiritually-based sustainability practices in business, and discusses the integration of spirituality into business education to foster a greater understanding of our interconnectedness with the planet and with each other.

Part of the Palgrave Studies in Sustainable Business in Association with Future Earth book series, this interdisciplinary work will be of great interest to scholars and students of sustainability, spirituality in business, leadership, and many other fields.

Outsourcing has become a crucial tool for industries, societies and governments alike, making it an important area of study within Management Science (MS) and Operations Research (OR). This book focuses on the intersections of outsourcing with MS and OR, beginning each chapter with fundamental concepts and exploring the benefits, advantages, disadvantages, real-world examples, applications, theories, and potential future developments. The content spans a broad range of topics, drawing examples from both the private and public sector. The book also delves into future trends and the evolving role of outsourcing.

Outsourcing is commonly employed to achieve faster results, reduce costs, distribute risk, enhance efficiency, and maintain flexibility. This book connects these aspects with MS and OR models, providing a comprehensive interface between engineering/technology and the organizational, economic, administrative, and planning strategies needed for managing outsourcing effectively.

This book is intended for professionals in the fields of energy, engineering, information science, mathematics, economics, etc., and for researchers who wish to develop new skills in outsourcing, or who employ outsourcing as part of their work. As the second volume in a two-part series, it focuses on real-world cases and studies.

The "Great Thinkers in Marketing" series highlights the significant contributions of the most influential scholars to marketing research, theory, and practice. The series and volume editors organize each legend's most impactful articles into several volumes as an anthology set. Volume editors also seek commentaries from other scholars familiar with the legend's work on the articles included in that volume.

This set, comprising six volumes of contributions of Donald Lehmann, covers a broad spectrum of topics relating to customer behavior and decision-making processes, the estimation of stochastic models, empirical replication for theoretical generalization, advertising and branding, new product and innovation diffusion, and performance outcomes of marketing strategy.

This volume, edited by Oded Netzer, synthesizes Lehmann's work on marketing analysis methods. Along with a collection of his related articles, it features an interview with Lehmann himself and three insightful commentaries from frequent co-authors. Showcasing Lehmann's work on mapping brand preference and perceptions relating to consumer choice, as well as stochastic estimation models, this volume will help marketing researchers of all levels of experience understand how marketing analysis methods have developed over the last 50+ years.

The "Great Thinkers in Marketing" series highlights the significant contributions of the most influential scholars to marketing research, theory, and practice. The series and volume editors organize each legend's most impactful articles into several volumes as an anthology set. Volume editors also seek commentaries from other scholars familiar with the legend's work on the articles included in that volume.

This set, comprising six volumes of contributions of Donald Lehmann, covers a broad spectrum of topics relating to customer behavior and decision-making processes, the estimation of stochastic models, empirical replication for theoretical generalization, advertising and branding, new product and innovation diffusion, and performance outcomes of marketing strategy.

This volume, edited by Lohn Lynch, synthesizes Lehmann's work on meta-analysis and empirical generalization. Along with a collection of his related articles, it features an interview with Lehmann himself and three insightful commentaries from frequent co-authors. Showing how Lehmann's research has theoretical and practical relevance, this work outlines his impact on the marketing field to assess better the generalizability and robustness of their published empirical findings.

The "Great Thinkers in Marketing" series highlights the significant contributions of the most influential scholars to marketing research, theory, and practice. The series and volume editors organize each legend's most impactful articles into several volumes as an anthology set. Volume editors also seek commentaries from other scholars familiar with the legend's work on the articles included in that volume.

This set, comprising six volumes of contributions of Donald Lehmann, covers a broad spectrum of topics relating to customer behavior and decision-making processes, the estimation of stochastic models, empirical replication for theoretical generalization, advertising and branding, new product and innovation diffusion, and performance outcomes of marketing strategy.

This volume, edited by Kevin Lane Keller, addresses Lehmann’s impact on advertising and branding research. Examining his work on advertising effectiveness and efficiency, it also focuses on his contributions to building and assessing brand strength. Additionally, Lehmann's exploration of communication and branding strategies for new products is discussed. Featuring an interview with Lehmann himself as well as three insightful commentaries from frequent co-authors of his, this work showcases Lehmann’s enduring influence on advertising and branding scholarship.

This practical textbook equips leaders and managers with the tools and insights they need to apply strategic marketing principles directly to their roles, driving business success and sustainable growth.

Designed specifically for managers, MBA students, and senior executives across various industries—including healthcare, finance, engineering, and B2B—the book presents theory, actionable strategies and reflective exercises tailored to the challenges faced by professionals in non-marketing roles.

Chapters delve into essential marketing concepts, such as market and customer insights, implementation of effective strategies, global marketing, brand management, and the impact of digital transformation. Real-world examples from leading companies like AstraZeneca, Bentley, and the NHS illustrate how strategic marketing principles can drive long-term growth, while reflective questions throughout the book encourage readers to apply these lessons to their own organizational challenges. Readers will learn how to:

• Make informed, data-driven decisions that align with business goals
• Develop and implement marketing strategies that are adaptable and future-focused
• Lead cross-functional teams to foster a customer-centric culture
• Leverage emerging technologies and global trends to maintain a competitive edge.

A valuable resource for students and leaders, this book will help you build the strategic marketing expertise needed to drive success in a rapidly changing landscape.

This comprehensive guide delves into the revolutionary impact of artificial intelligence on the real estate industry. It explores how AI technologies are reshaping property investment, management, and sales by enhancing decision-making, increasing efficiency, and driving innovation. Authored by Lawin Chandra, a seasoned real estate expert with extensive experience in technology and innovation, this book bridges the gap between cutting-edge AI applications and practical real estate operations. Drawing on the author's postgraduate research at Oxford and his professional insights, the book offers a blend of theoretical frameworks and real-world case studies. 

Key topics include the basics of AI and its relevance to the property market; how AI can automate processes, analyze market trends, and predict property values; ethical considerations and potential impacts of AI on the workforce and society; and how professionals can stay ahead of the curve of future trends. 

Whether you are a real estate professional, investor, academic, or tech enthusiast, this book provides valuable tools and strategies to navigate the evolving landscape of real estate. Learn how to leverage AI to enhance your decision-making, improve operational efficiencies, and gain a competitive edge in the market. Lawin's authoritative voice and practical advice make this book an essential resource for anyone looking to understand and implement AI in real estate.

With more people across Africa gaining access to the internet, digital marketing offers a way for firms to reach an ever-larger audience. The number of people buying goods and services online has more than doubled in the last five years and the COVID-19 pandemic further accelerated the shift towards online shopping and digital content consumption. This contributed volume balances theory with practical research-based case studies, providing an outline of the current state of digital marketing in Africa, as well as an assessment on the opportunities and challenges that lie in the future.

Chapters in the book explore cutting edge digital marketing topics, including social media engagement metrics, consumer behaviors towards virtual reality (VR), interactivity in digital out-of-home advertising, enhanced customer engagement and customer experience, artificial intelligence (AI) and data analytics, and digital marketing for sustainable public health development. It will be of great interest to scholars and students of marketing, technology and innovation and business in Africa and beyond.

This book is the second volume of proceedings from the 19th International Conference on Wirtschaftsinformatik held in Würzburg, Germany, in 2024.

In the context of the global trend toward digitalization, it presents the results of innovative, high-quality research in the field of information systems and digital transformation. The book covers a broad range of topics, including digital innovation, IT strategy, governance, enterprise modeling and platform/data-space architectures, each of which has and will continue to have significant impacts on companies, individuals and societies alike.

This book is the fourth volume of proceedings from the 19th International Conference on Wirtschaftsinformatik held in Würzburg, Germany, in 2024.

In the context of the global trend toward digitalization, it presents the results of innovative, high-quality research in the field of information systems and digital transformation. The book covers a broad range of topics, including smart cities, digital government, service innovation and practice-track contributions, each of which has and will continue to have significant impacts on companies, individuals and societies alike.

Embark on a journey through the dynamic landscape of global financial crime combating with our latest collection, meticulously curated by leading researchers. At the intersection of finance, technology, law, governance, and international cooperation, this multidisciplinary exploration offers profound insights into the nuanced world of financial crime across diverse jurisdictions, including Australia, Germany, New Zealand, Nigeria and the United Kingdom.

Discover a wealth of knowledge as contributors investigate facets such as asset forfeiture, non-conviction-based asset recovery, money laundering in the real estate sector, and the challenges and opportunities posed by new technologies and fintechs. Unravel the crypto crime and terror nexus and explore the necessity of public–private collaboration to combat the abuse of Non-Fungible Tokens. Dive into policy approaches, including the WireCard scandal, and understand how good governance, both public and corporate, remains paramount in the fight against financial crime.

As we navigate an age of intergovernmental rulemaking, the collection emphasizes the crucial role of robust governance frameworks and examines the impact of permissive regulation on practices in the City of London. Delve into discussions on crime risk, risk management, de-risking, and the potential consequences of overcompliance and conservative risk approaches on financial exclusion levels.

While global standards on financial crime have solidified over the past three decades, the future direction of standard-setting and compliance enforcement remains uncertain in our complex global political landscape. The collection concludes by pondering these current challenges, offering a thought-provoking exploration of what lies ahead.

This collection a product of the Financial Integrity Hub (FIH), serves as a valuable resource for financial regulators, compliance officers, and scholars, offering profound insights and perspectives to navigate the dynamic landscape of financial crime combatting.

Chapters "Non-Conviction-Based Asset Recovery in Nigeria – An Additional Tool for Law Enforcement Agencies?", "'De-risking’ Denials of Bank Services: An Over-Compliance Dilemma?" and "Terror on the Blockchain: The Emergent Crypto-Crime-Terror Nexus" are available open access under a Creative Commons Attribution 4.0 International License via link.springer.com.