Business and Management

Over the past two decades, through unprecedented levels of prosperity and changing values, luxury tourism has transformed into a new consumption pattern. This book analyzes the topic in detail with contributions from both recognized scientists and prominent executives in the luxury business. It shows how the concept of luxury has shifted from material to immaterial dimensions, and outlines new trends that will shape the luxury market in the future. The content includes carefully selected leading examples from the most important segments of the tourism market, along with concrete recommendations and best practices. Sharing unique insights, the book is a must-read for those working in the tourism industry, as well as lecturers and university students of tourism.

This book explores financial crime and corruption in Romanian society based on a community pulse study. It examines the main behavioral patterns of Romanian society in relation to financial crime variables such as tax compliance, tax morale, corruption in public institutions, and money laundering. The authors also investigate how various demographic aspects (e.g., age, gender, region, professional status, education, etc.) are associated with financial crime. The results of the enclosed survey help policy makers consider best practices in financial governance to reduce the level of financial crime in the region.

An important part of every manager's job is changing people's behavior: improving someone’s performance, helping them better manage relationships with colleagues, or sometimes even stopping them doing something. Yet, despite the fact that changing people's behavior is such a fundamental skill for managers, there is little in the way of systematic support for them to go about it.

This book changes that, revealing simple but powerful techniques for changing behavior that experts from a range of disciplines have been using for years. Drawing upon proven methods from psychology, psychotherapy, and behavioural economics, it presents a comprehensive toolkit that managers can use to improve the performance of staff and address some of the most common challenges they face.

With a new foreword and three new chapters, this revised edition expands on the original by showing how organisations and leaders have used the techniques presented in it, how these methods have becomeeven more relevant in the post-pandemic world, and how it has been applied the broader challenge of workplace culture change. Finally, supplementary videos add detail to this new content, with examples and explanations presented by the authors.

Videos via app: download the SN More Media app for free, scan a link with play button and access videos directly on your smartphone or tablet.

This book presents up-to-date descriptions of smart services innovations in industry, supported by new scientific approaches. It summarizes the outcomes of the fourth Smart Services Summit, held in Zurich in October 2022, which primarily focused on how smart services can promote sustainability.

Given its scope, the book represents an indispensable guide for practitioners and advanced students alike.

This volume analyses maritime decarbonization from various perspectives. It contains unique approaches and tools in four areas: scenarios, value chains, enablers, and partnerships.

Decarbonization has become a very important focus in the maritime industry. Anyone that delves into the topic quickly appreciates its breadth and complexity. Minimizing greenhouse gases (GHG) emissions in maritime practices at large and doing it swiftly is far from simple. The Paris 2015 climate goals and the IMO ambitions may be the industry’s guiding lights. But is this enough? Probably not. At the managerial level a paradigm shift is needed: from a fixed mindset that is calling for compensation to a growth mindset that seeks to capture the benefits of decarbonization. This will require a structured approach in the form of practical frameworks and clear recommendations. In this book 75 scholars and industry and subject matter experts have joined forces to explore different scenarios, value chain designs, decarbonization enablers, and partnership models to develop frameworks and recommendations around how to effectively work and make progress. The books offers a valuable mix of theory, practical tools, and real-life cases.

The emergence of Artificial Intelligence (AI) has had a tremendous impact on embedded and mobile systems. This book presents a diverse collection of papers that showcase cutting-edge research and practical applications of AI in this field. The peer-reviewed research articles stem from the First International Conference on Embedded and Mobile Systems (ICTA-EMOS), which was held on November 24^th – 25^th, 2022, in Arusha, Tanzania, East Africa. They demonstrate the breadth and depth of AI’s impact across various domains, exploring topics such as healthcare advances, transportation optimization, sustainable solutions, and business and process optimization.

This book gathers a selection of peer-reviewed papers presented at the International Conference on Operations Research (OR 2023), which was held at Universität Hamburg, Germany, August 29–September 1, 2023. More than 700 scientists, practitioners, and students from mathematics, computer science, business/economics, and related fields attended the conference and presented more than 500 papers in plenary presentations, parallel topic streams, as well as special award sessions.

The book discusses classical mathematical optimization, statistics, and simulation techniques. These are complemented by computer science methods and by tools for processing data, designing and implementing information systems. The book also examines recent advances in information technology, which allow big data volumes to be processed and enable real-time predictive and prescriptive business analytics to drive decisions and actions. Lastly, it encompasses addressing problems modeled and treated while considering factors such as uncertainty, risk management, and behavioral issues.

In today’s dynamic global marketplace, intangible assets and Intellectual Capital have become pivotal in determining corporate value and driving strategic success. To remain competitive and innovative, business leaders must not only protect but also effectively leverage intellectual capital.

This insightful book explores the transformative power of intellectual capital in shaping business success and societal progress. Combining theoretical insights with practical strategies, it offers readers a comprehensive guide to understanding, building, and sustaining intellectual capital. Through real-world examples and in-depth case studies, the authors demonstrate how organisations can harness intellectual capital to foster innovation, create lasting value, and adapt to the rapidly evolving business landscape.

An essential resource for business leaders, strategists, and academics, this book provides the tools and knowledge necessary to thrive in today’s knowledge-driven economy, while contributing to a better, more sustainable society.

Outsourcing has become a crucial tool for industries, societies and governments alike, making it an important area of study within Management Science (MS) and Operations Research (OR). This book focuses on the intersections of outsourcing with MS and OR, beginning each chapter with fundamental concepts and exploring the benefits, advantages, disadvantages, real-world examples, applications, theories, and potential future developments. The content spans a broad range of topics, drawing examples from both the private and public sector. The book also delves into future trends and the evolving role of outsourcing.

Outsourcing is commonly employed to achieve faster results, reduce costs, distribute risk, enhance efficiency, and maintain flexibility. This book connects these aspects with MS and OR models, providing a comprehensive interface between engineering/technology and the organizational, economic, administrative, and planning strategies needed for managing outsourcing effectively.

This book is intended for professionals in the fields of energy, engineering, information science, mathematics, economics, etc., and for researchers who wish to develop new skills in outsourcing, or who employ outsourcing as part of their work. As the second volume in a two-part series, it focuses on real-world cases and studies.

The "Great Thinkers in Marketing" series highlights the significant contributions of the most influential scholars to marketing research, theory, and practice. The series and volume editors organize each legend's most impactful articles into several volumes as an anthology set. Volume editors also seek commentaries from other scholars familiar with the legend's work on the articles included in that volume.

This set, comprising six volumes of contributions of Donald Lehmann, covers a broad spectrum of topics relating to customer behavior and decision-making processes, the estimation of stochastic models, empirical replication for theoretical generalization, advertising and branding, new product and innovation diffusion, and performance outcomes of marketing strategy.

This volume, edited by Oded Netzer, synthesizes Lehmann's work on marketing analysis methods. Along with a collection of his related articles, it features an interview with Lehmann himself and three insightful commentaries from frequent co-authors. Showcasing Lehmann's work on mapping brand preference and perceptions relating to consumer choice, as well as stochastic estimation models, this volume will help marketing researchers of all levels of experience understand how marketing analysis methods have developed over the last 50+ years.

The "Great Thinkers in Marketing" series highlights the significant contributions of the most influential scholars to marketing research, theory, and practice. The series and volume editors organize each legend's most impactful articles into several volumes as an anthology set. Volume editors also seek commentaries from other scholars familiar with the legend's work on the articles included in that volume.

This set, comprising six volumes of contributions of Donald Lehmann, covers a broad spectrum of topics relating to customer behavior and decision-making processes, the estimation of stochastic models, empirical replication for theoretical generalization, advertising and branding, new product and innovation diffusion, and performance outcomes of marketing strategy.

This volume, edited by Lohn Lynch, synthesizes Lehmann's work on meta-analysis and empirical generalization. Along with a collection of his related articles, it features an interview with Lehmann himself and three insightful commentaries from frequent co-authors. Showing how Lehmann's research has theoretical and practical relevance, this work outlines his impact on the marketing field to assess better the generalizability and robustness of their published empirical findings.

The "Great Thinkers in Marketing" series highlights the significant contributions of the most influential scholars to marketing research, theory, and practice. The series and volume editors organize each legend's most impactful articles into several volumes as an anthology set. Volume editors also seek commentaries from other scholars familiar with the legend's work on the articles included in that volume.

This set, comprising six volumes of contributions of Donald Lehmann, covers a broad spectrum of topics relating to customer behavior and decision-making processes, the estimation of stochastic models, empirical replication for theoretical generalization, advertising and branding, new product and innovation diffusion, and performance outcomes of marketing strategy.

This volume, edited by Kevin Lane Keller, addresses Lehmann’s impact on advertising and branding research. Examining his work on advertising effectiveness and efficiency, it also focuses on his contributions to building and assessing brand strength. Additionally, Lehmann's exploration of communication and branding strategies for new products is discussed. Featuring an interview with Lehmann himself as well as three insightful commentaries from frequent co-authors of his, this work showcases Lehmann’s enduring influence on advertising and branding scholarship.

Medical Devices are an extremely important, versatile and complex product category within healthcare. However, compared to medicinal products, hospitals, medical staff, etc., there is much less general awareness and understanding of medical devices.

This book illuminates different facets of medical devices in a holistic manner. It describes the complexity of the industry, markets, manufacturers, and numerous other stakeholders as well as related regulations, required competencies, and future trends. More specifically, it describes a range of products and innovations, safety risks and regulations, legal aspects, and certification processes. It also examines the market from the point of view of the manufacturer from start-ups to large companies and conglomerates. Finally, this book looks at the special role sustainability and ESG plays in the future of medical device innovation, production, and usage.

Featuring industry case studies this book is ideal for individuals, from scientists to managers, interested in healthcare and who would like to understand the overall relevance of medical devices from different perspectives, specifically interactions, developments and dynamics between the different business areas and stakeholders.

This book is open access.

This book is the second volume of proceedings from the 19th International Conference on Wirtschaftsinformatik held in Würzburg, Germany, in 2024.

In the context of the global trend toward digitalization, it presents the results of innovative, high-quality research in the field of information systems and digital transformation. The book covers a broad range of topics, including digital innovation, IT strategy, governance, enterprise modeling and platform/data-space architectures, each of which has and will continue to have significant impacts on companies, individuals and societies alike.

This book is the third volume of proceedings from the 19th International Conference on Wirtschaftsinformatik held in Würzburg, Germany, in 2024.

In the context of the global trend toward digitalization, it presents the results of innovative, high-quality research in the field of information systems and digital transformation. The book covers a broad range of topics, including digital responsibility, human–computer interaction, digital democracy and ethics in AI, each of which has and will continue to have significant impacts on companies, individuals and societies alike.

This book is the fourth volume of proceedings from the 19th International Conference on Wirtschaftsinformatik held in Würzburg, Germany, in 2024.

In the context of the global trend toward digitalization, it presents the results of innovative, high-quality research in the field of information systems and digital transformation. The book covers a broad range of topics, including smart cities, digital government, service innovation and practice-track contributions, each of which has and will continue to have significant impacts on companies, individuals and societies alike.